Leadership of Richard Branson Assignment Example | Topics and Well Written Essays - 1500 words

Leadership of Richard Branson - Assignment Example Actually, most likely, the Virgin Group may be the only brand globally that transcends such a big range of services and products. The important feature to note is that the Virgin brand with its assorted businesses has grown to be stronger on embracing diversification instead of being diluted. In fact, Virgin is referred to as the inexpensive, innovative, cool option to the rest of the key players. At present, more than just a businessperson who is a successful, Branson is the symbolic leader especially for startup entrepreneurs. Branson’s cheeky attitude, innovative methods as well as multi-colored advertising concepts aimed at attracting the masses, makes him stand out like a corporate champion with popularity akin to that of a super star. Although, Branson has experienced failures numerous times, his endeavors, to overcome them have grabbed the attention of people at all times. From such events as those pertaining his pitfalls and success while establishing his brand, a lot can be learnt about his leadership style. Although other entrepreneurs might get entangled in corporate wrangles, Branson takes his challenges in business as a campaign. Branson takes pride in himself by challenging big companies to provide his customers better value for their money. For example, the moment Virgin ventured the market, people already were feeling that they were not being treated fairly and his offerings of better value placed Virgin steadfastly on the side of customers. Thus, whereas some entrepreneurs may look at the strength of market players and think otherwise, Branson is a firm believer in taking on the main players and succeeding. In addition, the unconventional attitude and informal style of Branson has made him famous with his attraction to the hippie movement, especially of the 60s, basically shows his affinity for being in sync with the mood of the times. In fact, this is amongst