Google China Essay Example for Free

Google China EssayChinese language search locomotive engine launched in chinaware in 2006 (pg. 37) Company was private until 2004, Page and Brin decided to conduct a Dutch auction Dutch auction was designed to democratize IPO bundle allocation and afford companies and early investors the best price( pg. 40) Company 5,680 employees were scattered throughout the world (pg. 41) 2005 positive cash flow of 3. 45 billion (pg. 41) receipts of $6. 14 billion (pg. 41) Google motto dont be evil (pg. 42) With a population of 1. 6 billion people, China had become an attractive commercialize for many U. S. -based multinationalsChinese internet controlled through both governmental and security review (self-Censorship) (pg. 47) Chinese government was able to monitor all foreign internet calling by routers (URLs) (pg. 47) In 2002, google. com was inaccessible for 2 weeks, it was slow and temperamental for all Chinese users (pg. 53) Google was losing market share to Baidu, yahoo, an Micro soft (pg. 53) Step 3 Write the problem statement. turkey cock Maclean, the director of International Business for Google Inc. was facing whether to continue google. cn in China or just leave it as google. com, even though google.Would be a s move search engine in china and whitethorn non give Google Inc. any profit. Maclean has to address this problem within 24 hours or Google Inc. may lose profits from China. Step 4 State an objective for the manager involved. Short-term objectives 1. To- Rebuild reputation that was damaged 2. To- maintain both search engines long objectives 1. To- Google should continue with their look acrossion to organize the worlds information and make it universally accessible and useful 2. To create better methods to make google. cn filter the Chinese informationStep 5 Identify and rank order critical issues related to the problem. Here lies the heart of the case if you miss a critical issue, you miss the opportunity to solve the case to the satisfaction of involved stakeholders. Identify least to most critical. Specify which issue should be addressed first. 1. The damage caused by Google Inc. 2. conclusion methods in filtering google. cn 3. Google. cn whether it should continue in China, since Google was losing market share to others such as yahoo, Microsoft, and Baidu Step 6 Consider relevant information and underlying assumptions related to the problem.Fact- Chinese government censors search results about harmful Material Fact- China is a great place to obtain investments Assumption- Google. cn would do good Step 7 dip possible solvents to the problem. 1. First reply. Google should force back rid of Google. cn in china and just let it be google. com Advantages Advantage- dont have to worry about the censorship and regulations Advantage- all places would have the same search engine Disadvantages Disadvantage- slower search engine Disadvantage- Chinese wouldnt use it at a search engine Possible Outcomes Best Google.com would be a good search engine and the Chinese will use it Most Likely Chinese will not use google. com as there search engine, causing Google to lose money Least Likely Google. com would be the Chinese search engine 2. Second solution Google will continue on with google. cn in China Advantages Advantage- it would make Google Inc. profit Advantage- Google will rebuild reputation that was damaged Disadvantages Disadvantage- Chinese users would be aware of the filtering alone not the exact nature of filtering Disadvantage- everything goes through the Chinese government Possible OutcomesBest Google. cn will be the best search engine and Google Inc. will rebuild the damaged caused Most Likely Google. cn will be good and make Google Inc. profit Least Likely Chinese government wont get involved in google. cn Step 8 Select the best solution. What should the manager do and why? Support with evidence. Google Inc. should move forward with google. cn and persuade china to lower their regulations an d expectations. Step 9 Decide how to implement the solution. Create a plan of actionactions required, time line, resources, personnel, impact on the organization, measurement of results.Tom Maclean should implement the solution in the meeting he is going to have, let them know that google. cn will continue to work in China but it will be much organized and need the Chinese government to lower their expectations. Step 10 Explain how to communicate the solution. How to communicate the message and to whom. Consider the needs of your target audition and the needs of stakeholders. Think about timing as well. He should communicate the message through a press conference, within the next day of his decision.